Lumley is boosting its online pricing platform’s suite of products to include private motor.

The first demonstrations of the private motor product on my.place@Lumley via Sunrise Exchange will be given to brokers at the National Insurance Brokers Association convention, which starts on Saturday.

Lumley has also announced a new loyalty program, offering brokers the chance to win tickets to special events by seeking quotes through myPlace.

The addition of private motor to myPlace follows the launch last year of the commercial business package online.

“Our goal is to continue growing the my.place@Lumley product range,” GM Strategic Relationships David Pearce said.

He says the online platform has been so successful Lumley has increased the bandwidth to Sunrise Exchange “to optimise the transaction experience”.