iSelect says it has launched Nest Labs’ second-generation indoor camera, as the comparator seeks to build its insurance offering.

US tech group Nest – owned by Google parent Alphabet Group – announced in July that iSelect is its exclusive partner in Australia.

“iSelect and Nest are continuing to promote Nest’s range of leading home safety and security products, with the products available for purchase online via our connected home e-commerce store, and also over the phone through our customer contact centre,” iSelect spokesman Laura Crowden told insuranceNEWS.com.au.

“As we revealed at our AGM, we are about to launch our full end-to-end home and contents insurance offering.”

She says it will feature policies that provide customers who have Nest safety and security products installed with ongoing discounts on their premiums.

CEO Scott Wilson told the AGM last month the rollout strategy for Nest was being reviewed because of poor take-up.

“Nest has not performed as expected,” he said. “Having invested about $2 million into marketing of the Nest products to date, we have put further marketing on hold as we reassess our Nest rollout strategy, given product traction has been slower than anticipated.”

The success of overseas insurers that combine connected devices with their products is an indication consumers are ready for such technology.

Locally, QBE’s Insurance Box plug-in telematics system, giving motorists premium discounts according to their driving habits, is an example.

“We expect this trend to continue within the general insurance sector and the other verticals iSelect operates within as Australian customers continue to embrace connected devices and Internet of Things technology,” Ms Crowden said.