Comparator iSelect’s life and general insurance operating revenue grew 33% to $32 million in the year to June 30.

The rise came despite a 6% decline in the number of leads to 778,000.

iSelect’s conversion ratio was up to 6.2% from 4.2% the previous financial year.

As a result, insurance earnings before tax and interest were up 53% to $11.8 million.

Life insurance sales were up 26% while the car business increased 50% thanks to a wider panel of insurers.

A reduction in life insurance industry lapses has improved the business’ profitability.

iSelect sees general insurance as a growth driver this financial year as reforms to the life insurance industry create uncertainty.

CEO Scott Wilson says a new management team installed last financial year has “reset” the business.

“The results from this strategy flowed through in the second half, returning the company to growth and providing strong momentum into this financial year.