Digital start-up Insured By Us today launched its retail travel insurance brand, Travel with Kit.

The product aims to cover gaps in current offerings to consumers, who find it difficult to secure travel protection because of age, medical status and other factors.

Travel with Kit is available to consumers aged to 99, mothers-to-be and can be customised to meet various needs.

“As a ‘build your own’ product, Travel with Kit enables the creation of travel insurance policies that meet the needs of more Australians, irrespective of certain personal circumstances which make access to insurance challenging,” Insured By Us founder Ben Webster said.

“Travel with Kit works differently, with many options to tailor your policy at every budget level, a broader range of travellers are served.”

The insurance product is issued through Agile Underwriting Services and underwritten by Lloyd’s underwriters, according to its website.