Marketing company The Lead Agency has taken up a significant shareholding in Insurance News Pty Ltd.

Insurance News Publisher and MD Terry McMullan says the two companies will operate separately, “but their expertise compliments our own and provides opportunities to expand the range and effectiveness of our services”.

The Lead Agency is a specialist B2B marketing agency with considerable experience in the insurance industry. Its founder and MD Andrew Silcox was the marketing manager of major brokerage OAMPS before it was acquired by Wesfarmers.

Mr Silcox says Insurance News “has a stellar reputation in the general insurance industry. With its focus on quality journalism and a passion for the industry, it is the clear leader for industry insight and in-depth commentary.

“With such a strong foundation, I believe there is huge potential to grow with this ever-evolving industry.

Mr McMullan, who has retained his majority shareholding in Insurance News, says the company “is looking forward to working with The Lead Agency to champion our industry while also embracing new approaches to information and news”.