IAG’s Berkshire Hathaway Insurance Australia (BHIA) business has rebranded as IAL.

IAL is part of IAG’s Satellite division, and distributes its home, motor and landlord insurance products through the Steadfast broker network,

The IAL business was transferred to IAG from Berkshire Hathaway in June 2015 as part of the pair’s strategic relationship. Its products previously used the BHIA name under licence from Berkshire Hathaway.

Chief Underwriting Officer Stephen Jeffery says IAL uses technology to reinforce the role brokers play in personal lines.

“We’ve already had great success in giving [brokers] efficient ways to retain and acquire customers who want strong broker advice and broad product coverage,” he said.

Satellite Division CEO Stuart Blake says IAL will continue developing technology to provide more value and choice for brokers and their customers.

“The change of name will not impact the product coverage, service level or relationship with our broker network,” Mr Blake said.

“In fact, this further strengthens the relationship IAG has established with Steadfast since acquiring the business in June 2015.”

The rebrand does not affect Berkshire Hathaway Specialty Insurance in Australia, or any other business of the Berkshire Hathaway group of insurance companies.