IAG has invested in startup Bluedot, which counts McDonald’s and Transurban among the users of its customer location tracking technology.

The insurer says IAG will use Bluedot to explore innovative ways to provide customers with information that helps them understand and protect against risk.

This might include sending alerts on road safety hazards and taking the safest routes to destinations.

San Francisco-based Bluedot’s product identifies where a mobile app user is.

“Know where your customers have been, where they frequent and anticipate how best to engage them. 1:1 insights delivered directly from the source,” the company says.

IAG’s venture capital fund partner Scott Gunther says the insurer was impressed by Bluedot’s contactless solutions.