Sydney broker Horsell International has increased its financial services offerings to clients through a strategic alliance with Inpro Australia. Chairman John Horsell says the move is “the next logical step” in the company’s business strategy.

“We wanted to consolidate our client offering by formalising our life risk and superannuation capabilities,” he said.

Mr Horsell says the establishment of a consolidated service provider for financial services needs is part of the company’s broker acquisition strategy. It wants to expand into north and western Sydney as well as Melbourne “in the foreseeable future”.

Keith Henry, the managing Principal of Inpro  – formerly Ritchie & Partners – says the partnership with Horsell International marks the extension of a relationship that has existed for many years.