GIO Business Insurance will display signs at Australian Football League (AFL) venues as part of a new partnership.

The “landmark” three-year agreement sees GIO become the league’s first official general insurer.

Suncorp Commercial Insurance CEO Anthony Day says the partnership “provides the brand with widespread national public exposure through association with the most popular sport in Australia”.

The deal gives GIO Business Insurance a presence on “key AFL assets”, including venue signage, plus a range of advertising opportunities.