Arthur J Gallagher has rebranded to just Gallagher, as part of the company’s 90th anniversary celebrations.

The broker’s logo was designed in the 1960s and it remains the basis for the new branding.

“[The logo] has taken on a special meaning and importance to our company,” a spokesman said. “Internally it has become more than a logo; it is our company crest.

“Shortening the name from Arthur J Gallagher to simply Gallagher mirrors the way many of our clients already refer to us.

“The new logo will be transitioned in over the next six months.”