Caravan and recreational vehicle underwriting agency specialist Ken Tame and Associates has completed a branding makeover, abbreviating its name to KT Insurance and unveiling a new look.

The business has been undergoing a transformation and reinvigoration since Envest Group acquired it earlier this year. The acquisition was completed on March 31 by Envest Direct Agencies (EDA).

“Our new look acknowledges the rich history, expertise and customer loyalty of our brand, and at the same time sets us apart as new and improved,” EDA Head of Marketing and Distribution Kalen Ziflian said.

“Our offering is better; our customer service is better and we have renewed our commitment to become the leading provider in Australia for specifically tailored recreational vehicle insurance policies.”

KT Insurance will maintain its close ties to the Campervan and Motorhome Club of Australia, which was established in 1986 and is the largest recreational vehicle club in the southern hemisphere.

KT Insurance CEO Con Tsobanopoulos says the road ahead is exciting for the brand, citing the increase in caravan and campervan registrations as well as lifting of travel curbs.

“Every year, we’ve seen an increase in the number of Australians discovering the open road but in the past two years the industry has mushroomed to accommodate a new wave of travellers who are discovering the beauty and freedom of traveling within Australia,” he said.

“I’m sure our new brand and renewed focus will be welcomed by old and new customers alike.”