Ensurance UK has launched a cyber-cover product for the London market, underwritten by global specialist insurer Beazley.

The product offers privacy breach response management and information security insurance, and is open to any policyholder that handles customer data.

Ensurance says 46% of UK businesses have identified at least one cyber breach in the past year.

Large businesses are the most heavily targeted: 68% have suffered an attack or breach in the past year. About 66% of medium businesses have identified one.

The policy will significantly expand Ensurance’s UK target market.

Executive Chairman Tony Leibowitz says it is the first in a number of new lines the business hopes to enter, targeting emerging risks and underserved markets.