Cyber insurer Emergence has introduced technology changes that enable its individual and family protection policies to be purchased directly through broker websites.

The company launched the personal product almost a year ago amid rising awareness of repercussions from cyber events including hacking, ransomware, identity theft, cyber bullying and personal financial loss.

The Personal Cyber Express technology enables brokers to offer a co-branded online product that non-business clients can buy quickly and efficiently with minimal interaction.

“We have listened to our broker partners who were keen for us to develop a frictionless solution for individuals and families to manage their ever-expanding exposure to cyber attacks,” CEO Troy Filipcevic said.

Statistics show e-commerce has grown 80% since the World Health Organisation declared COVID-19 a pandemic and online communication has surged.

“Criminals are also using technology to scam people and steal their identities,” Mr Filipcevic said. “There’s also been a 40% increase in cyber bullying.”

The personal policy doesn’t cover business enterprise risks, including for home businesses, which are covered under a suite of commercial policies.