AAMI has signed a deal to sponsor the website of radio and television broadcasting duo Hamish Blake and Andy Lee.

AAMI will be the only website sponsor and EM Marketing Richard Riboni says Hamish and Andy will also be making content for the company on their podcasts and the videos that appear on their site.

The sponsorship is a “great opportunity to reach a unique audience”, he told insuranceNEWS.com.au.

Viewers can click through to AAMI’s products from the site.

An AAMI spokesman says the company does not comment on the details of commercial relationships, but the $2 million quoted by marketing media for the sponsorship is “inflated”.