Chartis has partnered with a group of travel industry experts to develop a new online travel insurance product.

To be known as Simply Travel Insurance, the new service aims to take advantage of the online platform to provide simple, cost-effective cover.

Prices and products – including economy, premium and annual multi-trip cover – will be regularly “tweaked” to keep them competitive, the company says.

Customers will benefit from buying direct because it will cut out agents’ commissions, according to Chartis Head of Consumer Richard Todd.

“This agility and constant adaptation ensures consumers are offered the best options at the best price,” he said.