CGU has revised its brand, with blue being dropped from the logo to leave a single green colour, and the tagline “see it through”.

The changes were announced at the Steadfast Convention today, with CEO Peter Harmer saying it’s time for a new look.

“We are evolving as an organisation, so it makes sense to invest in our brand and create a new expression… that represents who we are and what we do,” he said.

CGU will launch a national television campaign next month featuring the new logo and tagline.