National Insurance Brokers Association (NIBA) brokerages around Australia have begun receiving the first instalment of a new marketing kit intended to help them reach new customers and build on their existing client base.

CEO Noel Pettersen says the kits, compiled by marketing specialists working exclusively for NIBA, will be sent to members in instalments to ensure the material is more easily absorbed.

“It’s a very comprehensive kit designed for brokers in this market, and it will go a long way to helping them get their own messages out to where it matters most,” he said.

Mr Pettersen says the launch of the kit is part of a wider NIBA promotional strategy to be unveiled at the NIBA Convention on the Gold Coast in October. “This is only the first step in a new approach to promoting the outstanding work brokers do for their clients.”

Speaking at the Insurance Law Congress in Sydney last week, Mr Pettersen said the insurance industry as a whole tends to undersell itself. “We need to robustly reinforce the role of insurance and brokers in what we say to governments, in what we say to the media, and in what we say to everyday clients.”

The winners in any industry will be those that stay ahead of change, constantly redefining their business, creating new markets, blazing new trails, offering quality, trust and value.

“This sums up where I hope to see brokers. Sure, their role will change. Adding value through providing more risk management advice, developing niche products and time-saving innovations will become even more important strategically.”

Mr Pettersen says the new NIBA marketing kits, which include projects and scenarios, are intended to educate and motivate.