Underwriting agency Blue Zebra is set to launch its SME product this week, having already rolled out commercial motor.

Blue Zebra was launched in 2018 with the aim of bring personal lines back to brokers, but has increasingly been expanding into other areas.

MD Colin Fagen says the commercial motor launch builds on momentum generated by the recent personal accident (Blue Point) product launch.

“As a result of our increasing product range, our user numbers have continued to climb and the demand from brokers is very strong,” Mr Fagen said.

He says the commercial motor product has been in development for the past couple of months, with a number of brokers selected to help refine pricing, product and technology.

“I think our brokers appreciate that we are delivering on our promises to bring new products to market and give them great options to compete in new areas.

“[This] week we also expect to launch SME, which we think will be a major boost for progressive-thinking brokers.”