New underwriting agency Blue Zebra, which aims to bring personal lines back to brokers, has obtained its Australian financial services licence.

The company, which is underwritten by Zurich, is running a pilot before going live, and an SME offering is planned to follow soon after personal lines.

Blue Zebra CEO Blair Nicholls told insuranceNEWS.com.au feedback from brokers has been strong.

“Brokers particularly like the fact most of the data is pre-populated,” he said. “And being a pure broker offering really does add value.

“There is massive discontent over channel conflict in the market.”