BizCover’s business insurance products are now available on the Comparethemarket comparison site, as the two companies step up their efforts to reach SMEs.

The products are branded as Comparethemarket.com.au, under a white-label partnership announced last Wednesday.

“Our white label solution is a key part of our mission to make business insurance even more accessible for SMEs,” BizCover MD Michael Gottlieb said.

The partnership provides another sales channel for BizCover, which also has an agreement with comparator Choosi.

“Partnerships like this give BizCover broader reach to the SME market, particularly those customers who are looking for a simple, self serve-system,” a spokesman told insuranceNEWS.com.au.

“We still have a strong working relationship with Choosi, and its customers are able to compare quotes and buy through its website via the BizCover white label.”

Comparethemarket.com.au CEO Phil Gunter is “very excited” about the partnership.

“Introducing business cover to our panel not only broadens our product offering to customers but enables Australian small business owners to be in control of their cover,” he said.

“The online service simplifies comparing and buying cover from leading insurers while reducing fees, increasing price transparency and decreasing the hassle of getting insured.”