Arch Reinsurance, a subsidiary of Bermuda-based Arch Capital Group, will take a majority stake in Precision Marketing Asia Pacific, an Australian data marketing solutions provider to many industries including insurance.

The reinsurer believes the investment will bolster its offerings of accident and health and life products locally and in the Asia Pacific, where the privately owned business has a presence in Indonesia, Hong Kong, South Korea and Japan.

“Acquiring [Precision Marketing] aligns with our strategy of selectively pursuing diverse specialty markets where we can apply our knowledge and expertise,” Arch Worldwide Reinsurance Group Chairman and CEO Maamoun Rajeh said.

“Precision Marketing is well known for its highly analytical approach to multichannel distribution and product design, and I believe that Arch Re will benefit from its platform as we look to increase our life and accident and health presence in Japan and other Asia Pacific markets.”

The value of the deal, which is subject to regulatory approval, has not been disclosed.