Insurer Allianz has launched a brand campaign which seeks to convey a sense of confidence for policyholders, knowing that Allianz is there to support them, no matter what life throws up. 

Ready will be seen on cinema screens, television commercials, YouTube, digital, print and outdoor media. 

Developed by creative agency Howatson+Company, the brand campaign encourages people to be confident and ready for the future. 

The videos include a young cleaner working in an empty office, a couple driving an electric vehicle, and a father and daughter looking out the window at rain, tying in with business, motor and home insurance offerings. 

Allianz Australian GM, Marketing, Renee Davidson says the ads seek to reassure customers that their insurance cover will meet their needs. 

“Allianz has been supporting Australians for over 100 years. And, as part of the worldwide Allianz Group, which supports 122 million customers in over 70 countries, we benefit from incredible insight to inform our products and services. We believe this puts us in an unrivalled position to support our customers to be ready for what’s next,” she said. 

Howatson+Company Executive Creative Director Gavin Chimes said: “Ready is a platform that carves out new space for Allianz in the insurance category. Instead of focusing on disaster, it positions Allianz as optimistic in the face of change, preparing Australians for a confident tomorrow. 

“While preparation is often seen as bracing for the worst, Ready reframes preparation to encourage Allianz customers to feel excited and assured about the future.” 

Ready launched on Sunday.