A&I Member Services (AIMS) has undergone a facelift, launching a new logo and brand identity at the National Insurance Brokers Association conference yesterday.

GM Martin McAvenna says after seven years it was time to refresh the logo, to herald “a new stage of growth and prosperity” for the group’s 122 members, their associates and affiliates.

AIMS is a joint venture between Austbrokers and independent group IBNA, and the new logo’s colours link to the two organisations’ logos.

“The revamped logo is a symbolic move,” Mr McAvenna said. “Our proven model facilitates brokers’ growth by providing professional services to empower successful broking businesses, and our new identity demonstrates we are serious about taking AIMS to greater heights.”