AIG Australasia CEO Chris Townsend is “encouraged” by early market reaction to the decision to rebrand as Chartis.

He told insuranceNEWS.com.au he’s looking forward to a “broader launch” of the brand in coming months. Meanwhile, the old name stays.

“This is a positive step, bringing our brand image back into alignment with our reputation as a stable, operationally disciplined, well-capitalised business,” he said.