The launch of car and home direct insurer Youi has proved a hit with the advertising industry, taking out three gongs for agency Universal McCann in this year’s Media Federation Awards.

The Sunshine Coast-based insurer was established last year by South African financial services group FirstRand.

The Youi launch campaign snared the “best strategic launch campaign” award and commendations for “finance/insurance/government/corporate and real estate” and “best demonstration of results”.

Youi CEO Hugo Schreuder says the partnership between Universal McCann and the insurer’s inhouse creative team helped create “a stunning result”.