Ace Insurance has joined forces with Priceline Pharmacy to sell cover to the retailer’s 3.9 million loyalty club members.

Under the five-year distribution deal, Ace will underwrite and issue general insurance to be marketed by the pharmacy chain under the Priceline Protects brand.

Travel insurance will be sold through the Priceline website, with accident and bill protection cover to follow, along with further lifestyle policies.

Ace Country President Giles Ward says Priceline’s Sister Club is one of Australia’s five leading loyalty programs, regularly connecting with one in three women.

“The new Priceline Protects insurance products… will support Priceline Pharmacy’s focus on health, wellbeing and lifestyle by providing a valuable service to its Sister Club members,” he said.