AAMI has launched a new advertisement promoting its full suite of covers.

It features several “tongue-in-cheek” mishaps that culminate with the “AAMI girl” coming to the rescue.

 “Our customer offerings show we are an insurance company that’s not very ‘insurancey’,” Marketing EM Josh Wittner said.

“We engage with our customers in so many different and innovative ways.”

The ad will run on TV and social and mobile media platforms.