Members of Victorian-based cluster group Insight Australia have voted to join diversified insurance group Steadfast.

The vote was taken in Melbourne on Friday afternoon at Insight’s annual general meeting.

Insight has 40 independently owned members and a strong presence in regional Australia. It generates annual gross written premium of more than $250 million.

The group was established in 1991 as the Regional Insurance Brokers Association, a not-for-profit group representing the interests of Victorian regional and country brokers.

It grew rapidly over the past 10 years and changed its name to Insight in 2008 as it switched its emphasis on serving its purely rural membership to a wider focus on independent brokers and authorised representatives.

It became a limited liability company in 2012.

The group’s Chairman, David Hosking, says Insight members will benefit from Steadfast’s “scale and strength as the largest general insurance broker network in Australia and New Zealand”.

“As one of the broker members of Insight, I look forward to taking advantage of the services Steadfast has to offer.”

Steadfast MD and CEO Robert Kelly says Insight members will be able to “take advantage of our broker services, product offerings and support services”.

“Greater access to our strategic partners and their offerings will also be a priority.”

He says Steadfast will work with Insight CEO David McKinnis “to bring further growth opportunities to Insight and in turn Steadfast”.

More details in our regular bulletin this afternoon.