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CGU kicks on with Collingwood sponsorship

CGU has extended its sponsorship of AFL team Collingwood for another five years, taking its involvement through to 2022.

The insurer has partnered with the Magpies since 2011 and recently became a foundation sponsor of the club’s women’s team.

Collingwood says the multimillion-dollar extension is the biggest commercial deal in its history.

CGU also supports several of the club’s community initiatives, including the Magpie Nest program, which assists the homeless, and the Barrawarn scheme providing support and opportunities for Indigenous people.

“The sponsorship has helped to strengthen the CGU brand in the marketplace and regularly provided some fantastic opportunities for our broker partners to take part in a range of business networking activities,” a CGU spokesman said.

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