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Sportscover adds muscle to UK weight-lifting

Leading sports and leisure insurer Sportscover has snatched the opportunity to partner with British Weight Lifting.

Under a three-year deal the national governing body will offer members exclusive Sportscover insurance promotions, while using the company’s communication channels to raise awareness of the sport.

“Weight-lifting in Britain is a dynamic and vibrant sport that is growing in its appeal to a wide range of male and female participants and spectators, and we are excited to assist in that growth and development,” Sportscover Director of Marketing and International Development Steve Boucher said.

“Our mantra is ‘we are sport’, because we provide more than just insurance for sport.”

Sportscover was founded in Australia but also has offices in London and Shanghai.