QBE is the most valuable Australian insurance brand, according to rankings from London-based consultancy Brand Finance.

The insurer has a brand value of $US1.95 billion ($2.58 billion) and ranks 45th globally – one of two Australian insurers in the top 100.

AMP places 100th with a brand valuation of $US581 million ($769 million).

China’s Ping An is the world’s most valuable insurance brand at $US16.32 billion ($21.61 billion).

Allianz ranks second at $US15.2 billion ($20.12 billion), followed by China Life with $US10.3 billion ($13.64 billion).